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{ Thursday, April 17, 2003 }

Icosystem, Complexity Theory & Business

I was saying below that the prose strategies of business advice books and experimental poetry could not be more different. Implied, though not expressly stated, was that the exigencies of the market necessitate the bluntest, most direct forms of communication, like this which I grabbed from a financial news site just now: 3:27PM (RGEN) 5.44 +0.24

Of course it's more complicated than that. Those working in the Value Trenches of the stock market need the direct succinctness. But the languages of management and marketing have always been more circumspect, er, circumlocutory (is that a word? if it is, it shouldn't be). I thought of this today when I followed a link from the ETCon site to the site of a company founded by Eric Bonabeau, a scientist from that Complexity Science mecca, the Santa Fe Institute. On the site I found the following paragraph which could have been written by someone who graduated from the College of Pataphysics or Indistinguishable From Magic* U:

Icosystem's technology identifies innovative, winning combinations of strategies within a complex and dynamic business ecosystem. Our approach, based on network analysis, dynamic modeling and complexity science, simulates a business environment and analyzes its potential for success and profitability. Icosystem's technology blends significant computational power with robust analytical techniques drawn from complexity science to automate key parts of the strategy innovation process, expanding greatly the range of alternatives considered and eliminating the biases and limitations of traditional approaches.

One can't help but recognize those "traditional approaches" as the use of the human mind in decision-making. The folly! Here is an article about Icosystem in Business 2.0.

More on this later; I've got too much business and poetry to attend to elsewhere.

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* "Any sufficiently advanced technology is indistinguishable from magic." -- Arthur C. Clarke

LINK | 1:40 PM | TB

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