{ Friday, February 11, 2005 }
Mormon Recruitment Strategies
Christianity is one of the most successful cults of all time. The explosive growth of evangelic Christianity in this century is attributable to the phenomenal success of their on-the-ground person-to-person marketing strategies. According to the Mormons, as referenced in The Culting of Brands:
- One in every one thousand people cold-contacted by a missionary joins the church.
- One in every five hundred people who knows a Mormon when contacted by a missionary joins the church
- One in every two hundred fifty people who is referred to a missionary joins the church
- One in every hundred people who is befriended by a member joins the church
- One in every fifty people who goes to church with a member joins the church
- One in every twenty-five people who is taught by the missionaries in the home of a member joins the church.
Key to this strategy: every Mormon is also a missionary.
LINK | 12:54 PM | TB