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{ Wednesday, September 27, 2006 }

Lickety Ship

All of you fellow Bay Area former Kozmo Addicts may be interested in Lickety Ship, which launched today. Kozmo, as you recall, was a bit ridiculous...you could order a carton of ice cream at 4 AM, which would be delivered to you, without a delivery charge. My friends and I bankrupted the company by doing this very, very frequently. "Hm. I kind of want a pack of Juicy Fruit gum."

Lickety Ship has taken a powerful step towards profitability and away from such frivolous behavior by charging $19.99 for each delivery, under 150 lbs. Here's the main use case I see for this kind of service: It's late. You're a crowd of unwashed developers building the World's Greatest Photo Sharing Site in a tiny space in a dingy part of town. It's 1 AM. The cheapie D-Link switch has crapped out once again. The Community Manager needs some Diet Coke and Not Later, Now. And you remember that the key to your database scaling problem resides in the second half of Cal Henderson's book Building Scalable Web Sites. But you can't call Lickety Ship -- they close at 7 PM when the sellers close.

The Kozmo model of having a warehouse full of Diet Coke and routers and the most commonly ordered items that they could call up at any minute was a very powerful proposition -- this doesn't have that. I'm not far from a 24 hour Walgreens. So for a delivery service like this to be successful, they should, in almost any case, be the answer to "I need X right now, I will call Y." I'm glad there are companies out there tackling this problem again. So, we shall see.

LINK | 12:27 PM | TB

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  { COMMENTS }

There are many other companies, apart from licker shop who deliver products like ice-creams without any delivery charges. Right now i am looking into a list, in the next post i will be mentioning it.

vps hosting | September 28, 2006 9:09 AM

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Maybe the plan is that with their restricted inventory and opening hours they'll lose money less quickly.

Paul Murphy | October 3, 2006 8:04 AM

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This precise scenario happened to me and my time as we were preparing an incredible pitch to a gynormic media company. The clock struck midnight and we needed Diet Coke, Red Bull, Jelly Beans, Chips and Hot Pockets. No service to call, so guess who had to run across the financial district to find a wal-greens or 7-11 that was open? It was me.

Let me create a corporate account for this thing and I can keep it busy all the time. It's a no brainer. The business model is different if its a service to businesses (which is why you're all to happy to pay $120 for car service to the airport (LGA or SFO) for a work trip but would hardly ever consider that for a personal trip, opting instead for the BART or a cab.

Justin | October 8, 2006 1:07 AM

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This precise scenario happened to me and my team as we were preparing an incredible pitch to a gynormic media company. The clock struck midnight and we needed Diet Coke, Red Bull, Jelly Beans, Chips and Hot Pockets. No service to call, so guess who had to run across the financial district to find a wal-greens or 7-11 that was open? It was me.

Let me create a corporate account for this thing and I can keep it busy all the time. It's a no brainer. The business model is different if its a service to businesses (which is why you're all too happy to pay $120 for car service to the airport (LGA or SFO) for a work trip but would hardly ever consider that for a personal trip, opting instead for the BART or a cab.

Justin | October 8, 2006 1:08 AM

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I hate to be the sad sack here, but this conversation is primarily about ordering food that is bad for your body from companies that treat their delivery staff like Walmarts do and expecting people to work all hours of the night.

nancy | October 10, 2006 3:47 AM

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thomas | October 16, 2006 10:43 AM

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Become a freelance writer at www.frenchemotions.com

Join our quickly growing team of freelance writers and write original articles on your topic of expertise for pay based on your readership
Are you ?:

? an entertaining, intelligent, connected non-fiction freelance writer of niche commentary and advice
? a veteran journalist of print or electronic media building your online freelance writing portfolio
? able to write pithy, ahead-of-the-curve freelance articles for discerning browsers who want insider news
? prepared to title, promote, and interlink so search engines will find, rank, and recommend you
? offering exclusive electronic rights to your writing for 1 year from publication and shared rights thereafter (freelance writers own copyright and all other rights)
? clearing your calendar to write an article and a blog post per week, but, once addicted, will do more?

If this perfectly describes you - aficionado, enthusiast, opinion-maker, citizen journalist, information junkie - and your freelance writing aspirations, check out frenchemotions.com's currently available Topics and tell us about yourself then:

? send an email to becomewriter@frenchemotions.com naming the Topic's) applied for in the subject line
? share your experience, education, and freelance writing credentials in a resume and cover letter
? include a one-sentence descriptive paragraph of your topic's and your first four articles
? link to or include 2-4 published articles and/or blog posts
? write a 200-word topic overview for your first choice using primary keywords
? wait for the section editor to contact you with interview questions
Freelance writing for the Web means exchanging up-front cash expectations, reasonable in the print world, for the long-term increment model used on the Web: the better you get and the more diverse articles you have written, the more money you'll make, but to make top dollar you'll also have to reorient your approach to accommodate the Web Writing and Search Engine Optimization (SEO) techniques we stress in:

? our freelance writer handbook
? Editor-in-Chief memos
? section editor emails

Perks: as a freelance writer for Suite101.com, you also get the following value-added benefits to your writing career:

? A media profile from which to request e.g. products for review or media passes to events
? a chance to develop cyber skills and earn letters of recommendation valuable in today's job market
? access to detailed statistics showing page views, visits, keywords, top pages and traffic by format
? your own frenchemotions.com mail account

thomas | October 16, 2006 10:51 AM

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Comment spammers must die. All spammers must die, but comment spammers first.

Commentspamkillah | October 19, 2006 12:18 PM

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...so it doesn't work for the 1am junk food scenario but it does work for this likely scenario:

it's 11am, your in an office with 26 programmers and your short 5 chairs, 3 keyboards, and 6 mice. You order what you need on licketyship (the $20 delivery fee is better than the hourly rate of a programmer or designer sent across-town on a 2 hour journey & car-sharing fees) ... have a design meeting or go get lunch. Come back to enough chairs so that everybody can sit down down to work (or browse photos and blogs).

time & money well spent, and maybe everybody can go home by 1am.

Arena | November 3, 2006 9:00 PM

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