Caterina.net: Made to Stick

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« Fallacy Files | Main | Barack Obama, new kid in school »

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{ Sunday, February 11, 2007 }

Made to Stick

Made to Stick looks a lot like a how-to manual for ideators, full of tipping pointers. How *do* you make your ideas stick? Create curiosity gaps. And strive for simplicity, unexpectedness, concreteness, credibility, emotional resonance and stories.

LINK | 10:50 PM | TB

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{ COMMENTS }

Thanks for the book recommendation! I bet you already have a copy, I'm pre-ordering.

How I make my ideas stick: either luck (they just stick) or persistence and iterative re-adhesion

Arena | February 15, 2007 9:51 AM

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